WHAT IS

PURPOSE

Faced with the challenges of the present and the future, every person, leader, and organisation that wants to become an agent of change and make a positive impact on society must identify their purpose: the “why” behind their actions, what inspires and guides our every action.

 

To be authentic, purpose must be translated into concrete action, permeating every aspect of the life of organisations. It is reflected in the values they believe in, the mission they pursue and the vision that inspires them. Only in this way can the purpose reach its full potential and help build a better future for all, as well as generate sustainable competitive advantages.

Purpose in Action is, at the same time, both a course and a path. A course to fully understand the concept of purpose and learn how to transform it into action; and a path to take together, towards the future we want to build. A future shaped by conscious and responsible people and organisations, able to raise the quality of their purpose and follow it consistently, while generating significant economic results and social impacts.

OUR SPEAKERS
Every piece of content in Purpose in Action is curated and presented by high-profile speakers with international experience. Hear from professionals, POLIMI Graduate School of Management faculty members and experts in various areas of the business world as they explore the origins, dimensions, and concrete applications of purpose.